LG Electronics is finally putting that technology into something you can actually have, the Signature Series OLED TV R. It might look like a normal 65-inch TV at first, but hit a button and the OLED screen slowly rolls into its brushed aluminum case. So, instead of being a giant black mirror, you will have a with a high-tech credenza.
The OLED TV R’s base is also a 100-watt Dolby Atmos speaker system. Which is similar to the sound-bar LG bundled with the wallpaper OLED. Not only that, you don’t have to worry about the space.
LG Signature OLED TV R
Talking about quality-wise, LG Signature OLED TV R is a rollable TV is on-par with LG’s other 4K OLED screens this year. And it’s also powered by the second generation Alpha 2 processor. The OLED TV R will also feature LG’s latest WebOS release, which adds support for Amazon’s Alexa virtual assistant. While, just like Samsung, LG is also adding Apple’s AirPlay 2 standard, as well as HomeKit integration. There’s no standalone iTunes app, unfortunately, but the AirPlay support should make it easier for iOS owners to throw content on their sets.
LG claims the set is good for 50,000 rolls, but it’s unclear how long that actually entails. As with any device with moving parts, its roller could eventually fail, which adds a certain amount of anxiety for potential owners. With its line mode, the occupying space problem has been solved by the company, as it opens and closes completely. Hence, that provides a bit of a display for controlling music, or displaying a clock, family photos or soothing digital patterns.
The company is targeting discerning, style conscious buyers. The OLED TV R is particularly appealing for people who want a large 65-inch screen for immersive movie watching, but don’t always want it to dominate their living space.
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